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Kenneth Jackowitz

Kenneth Jackowitz

Cross Channel Growth Strategies Executive

Ken Jackowitz is the Cross Channel Growth Strategies Executive leading the sales integration and growth strategies across consumer banking center channels, technologies and products. His team is developing the next generation servicing process, the Interactive Customer Experience, which moves from product centric selling to collaborative relationship based solutions. As Executive in Residence at MIT, Ken is driving the research that will explore new ways to provide an interactive customer experience through new visual enhancements and customer identification technology in addition to investigating customized interactions by iris/identity, emotion and intention recognition.

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Kenneth Jackowitz
information_value_chains2 Study: Blogs Influence Purchases More Than Social Sites

Study: Blogs Influence Purchases More Than Social Sites

Blogs can have a greater impact on purchase decisions than social networks, a new study from the Jupiter Research arm of Forrester finds. Blogs create a community, and become a trusted resource with the ability to influence purchase decisions.
Blog readership is on the rise. Jupiter Research noted a 300 percent growth in monthly readership in [...]

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