Author Archive

Please join us for next week’s lecture with Ben Sawyer of Digitalmill.  This lecture is open to the public; please feel free to forward this email to friends and colleagues who might be interested.
WHO: Ben Sawyer
WHAT: CFB Lecture Series: “Games beyond Entertainment : Observations, Ideas, and Frameworks for Future Serious Games”
WHEN: Thursday, March 19th at [...]

ABSTRACT: NFC ecosystem discussion about the roadblocks as BAC sees it and our desire to make the market move:

Continue to work with and talk to carriers, technology providers, payment networks, other issuers, etc.
Stay in tune with technology advances that lower the cost of customer acquisition for NFC
Maintain awareness of other applications that will be part [...]

ABSTRACT: Online identity is problematic. Without the body that anchors the self in the physical world it is easy to create multiple personas or to switch identities seemingly at will. Analyses of the problem are sometimes too limited, viewing identity only through the narrow lens of individual authentication - or too vague, resulting subjective arguments [...]

LEAD (Leadership, Education, Advocacy and Development) for Women is an associate affinity group dedicated to promoting professional women’s development to help grow, attract and retain successful women throughout Bank of America.
Who: Jeff Carter, Center for Future Banking Executive
What: A Look at Center for Future Banking - How Bank of America is leading through Technological Innovation
When: [...]

Hard times will not last, so prepare now by accessing the hearts of your consumers. Learn what they value and how to best delight them to drive loyalty and retention. Customers want tailored experiences, so how do you deliver? At this event you will learn through practice… it’s a complete innovation experience.
Who: Jeff Carter, Center [...]

The AMA, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing.  For over 6 decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to every day.
With over 80 international, national and regional events and numerous online courses, the AMA is [...]

The Payments Councils Summit is a joint meeting between the Smart Card Alliance Payment and Transportation Councils. This 2-day, Smart Card Alliance member meeting in Salt Lake City, Utah focuses on new trends and projects that are accelerating the widespread acceptance, usage and application of contactless and mobile payments technology for transportation and retail payments. 
Who: [...]

ABSTRACT: This lecture will examine the ways games are influencing the future of business, and especially the future of banking. Among other topics, Ethan will cover the use of games for financial literacy and education, user experience design, increasing motivation and performance, and collective innovation and problem solving.
Learn more about the book at http://www.changingthegamebook.com/
WHO: Ethan [...]

Nicholas Lurie (Assistant Professor of Marketing, Georgia Institute of Technology): “Searching for Experience on the Web”
Location: Roth Room, MIT Media Lab (2nd Floor) Date: 12/04/2008 11:00am - 12:00pm +00:00
ABSTRACT: The lecture is based on an article co-written by Professor Lurie, entitled, “Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience [...]