How does a multibillion organization with numerous executives agree on a strategy to become digitalized, as well as, define its expectations of becoming a digital firm when a classroom of approx. 30 individuals cannot agree upon whether a firm has been successful in transitioning into a digital firm? Deciding to “take the plunge” and transition to a digital firm is a huge risk for a company. The amount of resources, including financial, manpower and technological to name a few, are enormous. However, a company stands to gain tremendously (profits, market share, reduction in overhead costs) if a specific strategy is clearly defined and implemented.